“Content is king”. That’s the motto of Scream Loud Social. Communication and the way the company’s message is conveyed is fundamental and forms the basis for a strong online and offline reputation. Each brand should take into account the tone of voice, content and storytelling, a fundamental characteristic of every creative. What is storytelling? Storytelling is a very    effective communication technique that is used to tell the story of a brand and is useful to allow the potential customer to identify with the brand.