Defining the brand
Branding is essential because it is what makes a memorable impression and also allows your clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and to clarify why you’re a better choice.
When creating this logo, I was working with the concept of symbiosis of nature and science, since the company has a patented organic cosmetics formula and works only with raw ingredients.
I created a spiral of leaves in green tones, that transforms into the visual image of a flower.